You may have heard something along these lines…
“You need to be on Twitch, Tumbler, Facebook, Instagram, Snapchat, Twitter, YouTube and everywhere else…”
That is terrible advice…
Particularly if you’re are a small to medium sized businesses.
Here are four reasons why:
You are an expert on your business and the product/service that you sell. You are not an expert at social media marketing. Chances are the person in your business who claims to be an expert, can’t really help you get an ROI either. You may know social media, but that doesn’t mean you know how to generate a real ROI using all of these platforms.
You don’t have the time to be GREAT at marketing on all of these platforms. Social media marketing planning and execution takes time. Your time has to be spent working on your business not in it.
You don’t have money to waste. Time is money. Also if you’re attempting to do any paid advertisements your money can be wasted there too if you don’t know what you are really doing.
Trying to be everywhere all the time, and doing it poorly, could hurt your brand image and influence – the reverse of what you were after. You are better off staying off of Twitter for example, then having a small presence that gives the impression you are small time or don’t know what your are doing. Our advice is to focus on one platform at a time, get GREAT at that social marketing platform then move on to the next.
The exception? If you have an agency partner you trust, then they may be able to help with strategy and campaign management.
The solution? Start with one and market on that one platform really really well. Then move on to master the next.
Immerse yourself in Facebook marketing, promoted posts, campaigns and ads. Focus on doing giveaways to get momentum. Giveaways that require people to like, comment, and share your posts in order to enter into the giveaway. Also, you can have people opt-in to your email list in order to enter the giveaway. It’s amazing what people will do for the smallest giveaway!
If you ever need help feel free to schedule a free consultation with a marketing professional on staff. We are just a click away!