Month: June 2021

pay per click

How Pay-Per-Click Marketing Helps Your Brand Grow

Pay-per-click (PPC) marketing is an efficient and cost-effective way to generate traffic to your website. In addition, it allows you to evaluate your marketing campaigns and learn more about your audience. PPC campaigns boost SEO and social media initiatives by serving as signals linking back to Google, adding traffic activity. Using PPC in your digital …

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social media icons

3 Compelling Reasons Why Social Media Marketing is Key to Your Brand’s Success

Marketing has always worked hand-in-hand with businesses for decades. However, for many years there’s always been a gap in the number of people you can reach using traditional marketing platforms. Then came the rise of social media. It brought with it a level of connectivity that’s unprecedented, making it the perfect platform for brand marketing …

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seo

4 Best Ways to Generate Successful Website Backlinks

SEO is an integral part of your digital marketing strategy. If you are utilizing this, you may already have partnered with a content creation agency to use digital content, headlines, and meta descriptions as part of your tactic. As the search engines’ competitiveness continues to rise, you also have to consider using backlinks. These are …

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Google Ads update

4 Things to Expect from the New Google Ads API Upgrade

Google has recently announced that the AdWords API will be no longer available, shutting down by April 27, 2022. Anyone using Google AdWords API will have to migrate over to Google Ads API to ensure their operations do not get hindered. Although the new API promises to help companies maximize their advertisement-related efforts, there is …

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