Pay-per-click (PPC) marketing is an efficient and cost-effective way to generate traffic to your website. In addition, it allows you to evaluate your marketing campaigns and learn more about your audience. PPC campaigns boost SEO and social media initiatives by serving as signals linking back to Google, adding traffic activity.
Using PPC in your digital marketing initiatives helps your business drive fresh traffic, whether it’s from Google or other search engines, into your website. Note that PPC ads are more prevalent in Google, and so this article focuses on that.
There are three ways you can integrate PPC campaigns into your website, and these are the following:
Using Paid Search Ads
You can effectively build on your SEO efforts for better Google rankings through paid search ads. On the one hand, it raises your online visibility; on the other hand, it helps you know your audience’s geo-location and gives you data about particular keywords they commonly use.
Everyone knows that nobody scrolls past page one of the search results unless you’re desperate for information that’s hard to find. On the other hand, the first page’s top results may show PPC advertisements, which means that even if your site fails to rank organically, you can always pay to be first. Still, monitor your bid costs and identify the changes that PPC has made for your conversion rates.
Using Display Ads
Wherever you are on the internet, you will see display ads. And as someone who optimizes digital presence, display ads are your best friend. This form of advertising is effective because users cannot ignore it in any way. Display ads appear on third-party websites as image, video, or text that aims to market products and services.
What separates it from PPC ads is that display ads are run by the Google network and the same control panel. As a result, you can set a custom audience and build banners to improve customer engagement and sales. In addition, using a holiday or an event, such as Mother’s Day, can be a big help when creating display ads.
Using Retargeting Ads
PPC ads are great, and while you may feel that you’ve had a successful run after people click on your ads, only a tiny portion of those people are willing to buy at that moment. When they first see the ad, they may still be searching and browsing through your products.
That is when retargeting ads come in. this form of marketing ad can encourage your customers to return to your site and remind them about that product of yours they liked. When your customers see that ad more than once, they’re more likely to buy.
Retargeting ads can allow you to gather information about your audience, including their behavior and the time they surf on the internet. That will let you optimize your ads by creating multiple versions and drive traffic to various landing pages.
PPC ads are the best and most cost-effective way to drive quality traffic to your website. It also encourages potential customers to view your site and browse through your products. In addition, you’ll see how quickly your business changes when it is marketed online in the right way.
We can help you create customer-engaging and cost-effective advertising campaigns that drive traffic to your website. Our media experts at The Nesma Group can help you establish your goals, know your audience, and create engaging content to improve your overall online presence.
Our brand marketing and content creation services have successfully helped businesses strengthen their digital presence. If you want to get results from your website, get in touch with us today!