SEO Guide: 3 Effective Search Engine Optimization Strategies

Facebook, Instagram, and YouTube, among other social media giants, continue to share the spotlight as the best platforms to generate online traffic. However, search engines, including Google and Bing, continue to drive direct website traffic for many different organizations. This is why it is still important to utilize robust search engine optimization (SEO) strategies on every digital asset that you own and manage. Your marketing efforts will surely pay off when you employ effective strategies consistently and progressively.

To give you a refresher, SEO is a set of marketing guidelines that aim to expand the visibility of your website and content through organic searches. When you rank well on search engine results, potential customers will be led to high-value content on your website. Organic traffic leads to high sales conversions and long-term revenue for your business!

There are many SEO strategies you can use to take your website to the next level. These strategies will bring your target audience right to your website. Let’s get to know each of them:

1. Social Media Marketing

Social media marketing involves leveraging your social media following and social networks to market your company’s products and services. This strategy provides all types of businesses with the means to engage with existing customers and reach new ones while promoting their desired mission.

This approach uses data analytics tools that allow marketers to track the success of their efforts.  You can partner with many rising social media marketing companies to help you build your brand and gain a legion of followers online.

Social media marketing is considered a long-term approach because it takes a significant amount of time to build a following from scratch. Although profile links will create immediate backlinks, the brand will have to wait a while before thousands or millions of people join or follow the page and begin engaging with posts.

2. Video Marketing

As its name suggests, this approach entails making your brand known by producing and publishing videos on several platforms like YouTube and TikTok. The videos may contain informative content related to the brand’s service or a promotional advertisement that features a particular product and how it can be valuable to your target audience.

Video length and content depend primarily on your target audience and the platforms you’re using. All video content must deliver a specific message and promote the brand. Upon uploading the video, make sure to include website and product links in the video’s description to generate traffic and increase conversions.

3. Content Marketing

Content marketing involves writing and posting articles to gain traffic. These blog posts, infographics, white papers, or even ebooks contain essential information that addresses your target audience’s needs and pain points. The length and nature of your content depend mainly on the topic you’re covering. Make sure to employ high-performing keywords and utilize optimized titles and meta descriptions with every post.

Aside from your own blog posts, content marketing involves generating backlinks pointing toward your website to increase brand authority. 


Developing the right mix of SEO strategies that will help you address your unique business needs will propel your brand to the mainstream market. With consistency and good client acquisition strategies, you will achieve your business goals in no time!

It can be hard to get to what you envision if you don’t know where to start and how to get it done. Consider tapping a brand marketing agency to help you meet your desired brand exposure online. NESMA Group creates websites and applications that provide effective solutions for your goals through link building, pay-per-click campaigns, and content marketing. Reach out to us today!

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