Now that your website is up, you may be expecting to see a rise in your sales numbers. If you don’t see any positive changes, your website may be underperforming. Optimizing your website to see results may result from a trial-and-error approach, especially when it comes to conversion rate optimization or CRO.
By looking at trends and past CRO data, you will optimize your website and set it up for success. However, if you are new to CRO, you may not know where to begin. The trick to building a solid CRO strategy is to listen to your past mistakes. This blog will show you how to use your CRO data to your advantage by avoiding these critical mistakes.
4 of the Most Common CRO Mistakes You Should Avoid
There is no specific CRO plan that companies can follow on their road to success. Every website will work differently and have varying goals, which is why marketers should have a subjective approach when they analyze their CRO data. Here is a list of the common CRO mistakes, so you know to avoid them.
1 – Not Having a Process for CRO
Not having a solid process for your CRO plan can be disastrous. Establishing and adhering to your CRO plan can be likened to the scientific method. If you skip a step, you may end up with inaccurate and unsatisfactory results.
Here are the steps to a typical CRO plan:
1. Exploratory phase
2. Data research and analysis
3. Create hypotheses and prioritization
4. Design and development
5. Set up the test
6. Monitor results and learnings
Skipping any point of your process may make you prone to guesswork and committing mistakes in the process.
2 – Abandoning a “Loser” Experiment Too Soon
In the world of CRO, there is no such thing as a useless “loser” experiment. Remember that you can always have a takeaway, even if you only saw mistakes within the result. At least you would now know better to avoid those mistakes next time.
3 – Cutting a Test Short
Another mistake is ending an experiment too soon. The minimum time that is allotted for a CRO test is usually two weeks. The goal of most experiments is to gather enough information to improve the user experience on your website. Stopping a test too soon may put you at risk of misinterpreting results and working with inconclusive data.
4 – Only Optimizing Pages That Underperform
All your website pages can be optimized to perform better, even those already yielding good results. Only concentrating on the weak pages will have you missing out on a chance to better your website as a whole.
Since there are no two companies precisely alike, there can be no magic one-size-fits-all formula for CRO. Mapping out a strong CRO plan will involve utilizing all the available data that has been collected and optimizing pages using that data. Also, take note that CRO is a learning process. Learning from your mistakes will help nudge your CRO plan in the right direction.
If you need the assistance of an experienced CRO agency, contact the NESMA Group. The New England Social Media Agency LLC helps business owners get more customers with online advertising. Interested parties may dial +1(833)240-9083.