3 Social Media Marketing KPIs You Need to Track in 2021

As we all know, the year 2020 started badly for many companies worldwide, and the same can be said about 2021. However, this does not mean that those who have survived the past year’s struggle will have to continue on a downwards path. No matter how bad the year has started, one can still correctly take the first steps forward to ensure success! To no surprise, one of the best things you can do to take those first few steps correctly is to participate in online marketing.

Online marketing is the name of the game now, and with more and more people heading online to buy products and services, social media marketing is becoming more critical. Platforms like social media act as a platform for companies to communicate with their audience and focus their marketing efforts.

That being said, to ensure your social media marketing is done correctly, here are the KPIs to pay attention to in 2021:

1. Impressions

Impressions are about what a user thinks about a particular post from you. Instead, it is just how often the post has popped up in a person’s feed. It gives you a prime insight into your marketing post’s reach and identifies the potential it has to offer on different social media platforms.

There isn’t a way to measure impressions. All you can do with it is to collect just how often a person sees your posts on their feed. However, what can be done with impressions is the identify trends. You can tell which times of day your posts are popular and even during which months of the year. Through this, you can develop new strategies to capitalize on impressions!

2. Conversion Rates

One of the most important KPIs you need to track continuously is conversion rates. This tells you just how many people are taking action, which means taking a step further to complete an action. It can be anything from liking a post to buying a product, all of which are types of social media conversion rates.

To measure conversion rates, you need to take the number of conversions you have and divide it by the number of ad interactions. The higher the number, the better!

3. Click-Through Rates

As the name implies, click-through rates are simply the amount of time the audience has clicked on the link. The primary purpose of click-through rates is to help you understand who has reached your landing page and how they got there. This allows you to understand which method works effectively to get your customers to the landing page, and it will also show any problem links that need a little more attention.

The rates are shown in percentages per view per hour. This means that if your click-through rate is 500 and there have been five clicks in that hour, that’s a 1% click-through rate. That’s not a bad number, but you will want to reach for around 1.5% to 2% for that sweet spot! 


There are many other KPIs you can take a look at when maximizing your social media marketing efforts, such as audience demographics. Regardless, tracking these KPIs will help you fully understand how well your social media marketing is performing. Such insights will help you capitalize on effective strategies proven to be resultful through KPIs, ensuring that your social media activities produce plenty of results for your business and secure your company’s success in this volatile business world. 

NESMA Group are professionals in online marketing, offering services to help businesses worldwide grow their online presence and capture more customers. If you are looking for a digital marketing agency to maximize your social media marketing efforts, work with us today!

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