Not many people may realize it, but there are faster ways to accomplish brand retention and promotion. Simply put, there are ways for you to utilize social media stories to your brand’s advantage. While it may seem like a weird way to market your products and services, it offers many perks that may boost your sales and engagement in the process.
Understandably, you may have been used to posting videos, images, and even blog entries just to let your target audience know about the things that your company has to offer. Regardless of whether you wish to provide something new or retain interest, you will rely on the different digital marketing tools to send your message across all platforms.
You’ll want social media stories to do the bulk of the work for you, but if you’re still on edge about utilizing it, we’ve written down this quick guide for you. While it’s still relatively new, you will be able to take advantage of its perks and the positive effect on your brand.
What Is a Social Media Story?
A social media story is a short video meant to show off content that usually lasts for only a few seconds. While it may seem impractical for brands to use this format, it is a clever way of capturing the target audience’s attention. Only a few seconds of video time may be enough to flash an introduction or reminder about the product or services.
Curiosity often stems from incomplete information, much so a video that has been cut off all of a sudden. Using this medium, you can generate more interaction with the audience once they ask questions.
Is Social Media Story Limited to Only One Platform?
This is a bit tricky, as only one platform only uses the term “story,” however, the format of presenting a short video isn’t limited to that platform alone.
Its rival channels also utilize a similar mechanic, so even if one is the origin of the concept, you may experience doping the same task in another medium. The good news is that you also have multiple channels to play with, so your brand messaging will not be restricted to just one platform.
When Is a Good Time to Use Stories?
There are a couple of situations where using social media stories is applicable. The following are just some of the most common examples.
- Introducing a new product
- Reminding your target about your recent products
- Introducing a new endorser
- Reminding your target audience about an upcoming PR event
- You need to answer FAQs from the target audience
Knowing these will not just elevate your knowledge about the proper usage of social media stories, but it will also allow your brand to boost its visibility and sales in the process.
Social media stories, just like the other digital marketing tools, can help you establish a lasting presence on the internet, allowing you to promote all your products and services better in the long run.
While it may be a new concept, you will still be able to establish a following by familiarizing yourself with the ins and outs of the format. Take note of the pointers we’ve listed above, and be sure to time all your posts right.
If you are looking for a digital marketing agency near you to handle your social media stories, look no further than NESMA Group. We specialize in CRO, SEO, content marketing, among other things. Contact us today to learn more!