When it comes to new marketing initiatives, small business owners tend to be apprehensive since they can only work with a limited marketing budget.
Today’s market is quite competitive, so it is essential for small businesses to turn existing customers into loyal customers and find new potential customers as soon as possible. According to Forbes, if your small business needs to generate leads, starting with SEO is a big mistake.
For you to build long-term brand awareness, Forbes suggests that you start with an aggressive Google AdWords Pay-Per-Click (PPC) strategy to give you a higher Return on Investment (ROI). To help you decide why PPC is a beneficial campaign, here are some of the things you should consider.
PPC can offer your small business higher ROI than other marketing strategies and when you do it properly. One of the most important benefits of PPC is that you can measure everything through conversion metrics and precise reporting tools.
Now before you spend more on PPC campaigns, you can look into what’s not working and what’s working so you can adjust them accordingly.
If your PPC campaigns are working and profitable, then you can increase your budget and spend your money on valuable keywords (search terms). This type of control is beneficial for your small business as it helps you work with your limited marketing budget.
Create Strong Brand Recognition
When you do PPC campaigns and use keywords related to your industry, people can start searching for relevant keywords in your ads.
The keywords are usually general and may not help you generate leads, conversions, or even sales. However, they can increase your brand awareness and help establish your business as the leader in your industry.
Instead of focusing on your website’s SEO, PPC can help you get noticed more quickly and help you get higher organic search results, especially if you don’t have a strong online presence.
Connect With Your Target Audience
PPC can help you specifically target your audience by using location, demographics, and keywords, together with the days and time you want your ads to be shown. Through this, you can show your ads to those who are really interested in your products or services and you can also minimize your costs for uninterested customers.
What’s also great about PPC is it can be really more advantageous to small businesses since you can choose the option to target your audiences based on their location. You can also choose from directing your ads to specific customers whom you want to take action from, such as visiting your website or calling your business number.
According to research from Google, “3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.”
Apply Advanced Marketing Strategies
You can combine PPC with retargeting or remarketing strategy. This strategy is used to reconnect with the people who have already visited your website. According to experts, your prospects need to see your ads several times before they take the next step and purchase your products or services. Reminding your potential customers of your brand will help motivate them to learn more about your small business and eventually convert them into your customers.
PPC can benefit your small business if you know how to manage it properly. Through it, you can specifically target your audience so you can generate more conversions while being in control of your marketing budget. Using PPC, you can raise your brand awareness and get more leads in an easy and cost-effective way. You can dominate the search results using specific keywords even if you already have a good organic ranking. And finally, your ROI will more likely increase compared to when you use other forms of marketing.
Nesma Group (New England) helps business owners get more customers and create a strong online presence through PPC advertising services. Book a call with us today so we can have a chat about your business and make sure that we are a good fit for your business!