Your Conversion Rate Optimization (CRO) helps you persuade your customers to click on your call-to-action (CTA) button, whether it’s to purchase something or to subscribe to your newsletter.
According to Google, 53 percent of mobile consumers abandon a website that takes more than three seconds to load. So, in addition to compelling CTAs, you also need your website to load quickly, or your conversions will be affected. CRO deals with this and other factors that help turn your visitors into customers.
The advantages of CRO are several. However, it takes an understanding of your website’s visitors’ behavior. What causes them to move into the action you desire.
CRO is all about giving customers a seamless user experience, so conversion will no longer be a problem.
Here are four key benefits of CRO to your website and business:
1. Gives You Actionable Insights of Your Site’s User Behaviour
Visitor behavior has a significant impact on sales, revenue, and profits. For this reason, optimizing your site’s conversion rate is crucial. You can only do it with a proper CRO strategy.
CRO allows you to see which pages are the most visited, which are the most conversions, and which are the most useful in terms of traffic.
This valuable data informs what pages you should keep or redesign, what’s considered a valuable page, which pages should be removed, and which pages are simply redundant.
Let’s say, for example, you see that your site’s landing page is always the most visited, but it’s not converting as much as it should. Your course of action is to redesign the page to include a comparison chart, written reviews, and more details about the product you’re selling.
2. Helps You Understand What Prevents Customers From Converting
Knowing what frustrates your customers can be the difference between great and horrible sales figures. You can determine what troubles your customers when they come to your site by analyzing the following:
- Total of page views and bounce rates by page
- Type of people that visit your site
- Language or countries they’re from
- Gadgets they use to visit your site
- Pages they visit before and after
- The content they read and respond to.
When you understand your visitors’ behavior, you can personalize your marketing efforts, products and services, and content to increase your sales.
3. Prevents Your Website From Becoming Irrelevant
With about 2,500 websites being launched daily, it’s challenging to compete and stay relevant in the business world. You need to make every effort to stay ahead of your competition. CRO helps you stay relevant to your customers by providing you with a clear understanding of your audience.
The bottom line is focusing your efforts on what they want, making you more competitive in your niche.
4. Helps You Improve Conversion Rates Over Time
While you can increase your conversions right away, it won’t last forever. In fact, you need to keep improving your website’s conversion rate over time to remain competitive.
With CRO, you can quickly improve your website’s conversion rate over time by analyzing your data and adjusting your site to satisfy the desires of your ideal customers.
Optimizing your CRO efforts can keep your search engine optimization (SEO) efforts from becoming redundant. SEO helps you get traffic from search engines, while CRO enables you to convert your site’s visitors into buyers who willingly buy from you.
If you find your CRO efforts are not as effective as they should be, it’s a sign that your SEO is not producing the traffic you want.
You may be running a business with unsurmountable competition, and you may even be struggling to keep your head above water. However, you’re sure to stand out from the crowd and see your profit margins increase. if you optimize your CRO efforts.
If you don’t have much resources or time to invest in CRO, you can always hire a professional to do it for you.
NESMA Group is a conversion rate optimization agency that seeks to help you build your online presence and gain more clients through online advertising. Contact us immediately, and we’ll assist you in innovating your marketing efforts!