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How Website Design and Layout Can Affect Your Success

At this point, everybody who wishes to grow an online presence knows that websites play starring roles in businesses’ success. After all, the website is one of the first touchpoints between consumers and brands. 

Moreover, a website allows companies to reiterate their ideas to prospective customers. Websites aren’t perfect, though, nor are they timeless. They need constant updating if you want to stay ahead in the game. 

With that said, your website’s design and layout significantly affect your bounce rate or the times your visitors leave your site as soon as they see it.

What Does the Website Design and Layout Cover?

The website design and layout encompass the visual presentation of the website. 

Your design and layout should take into account the following factors:

  • Mobile optimization
  • Site navigation
  • Information architecture
  • Visual elements
  • Written content

Today we’ll be discussing mobile optimization. More specifically, how your website design and layout adapts according to the device your website’s visitors use. 

What Are the Different Layout Designs Available?

Website layout designs come in two forms: responsive and adaptive. 

1. Responsive Layout Design

Responsive layout designs are the most common in the market today. 

They allow the website to look and function the same way, regardless of which device your website’s visitors use to access your site.

One of the advantages of responsive websites is that they look their best on most devices and allow you to retain users on your site. Additionally, responsive websites are SEO-friendly, which helps you rank high on search engines.

Moreover, responsive websites are relatively simple to create, unlike their adaptive counterparts.

2. Adaptive Layout Design

On the other hand, adaptive layouts are the future of website design.

Adaptive layout designs are more complex in terms of programming than responsive websites since they require different breakpoints. However, they provide users with a better experience compared to responsive websites.

The adaptive design essentially adjusts to the device your website’s visitors use, creating a different version of your website for each device.

Adaptive websites are great for audience retention and SEO. They can help you achieve a better SEO in the long run.

Which Is the Better: Adaptive or Responsive?

Choosing between an adaptive or responsive layout design depends on the brand and its current situation.

As mentioned earlier, responsive websites are relatively simpler to create than adaptive websites. Therefore, responsive websites are ideal for startups and businesses who cannot afford the services of web design companies.

Moreover, responsive websites provide a broader reach since they are compatible with a wide variety of devices. That said, responsive websites are the better choice in most cases.

Meanwhile, adaptive websites are better suited for resource-intensive companies, such as e-commerce and business-to-business companies. Adaptive websites often turn out well when professional web design companies handle them.

Final Thoughts

Website design is a science that encompasses a number of factors.

In this post, you’ve been introduced to website design optimization. Optimizing your website design and layout helps you retain users and boost your engagement metrics.

Don’t forget to ensure that your website is compatible with the devices your potential customers use. Only then can you achieve your business goals.

If you’re looking for web design companies in Derry to assist you with optimization, don’t hesitate to call NESMA Group. We are a website development company dedicated to creating effective websites that incorporate business owners’ goals and audience needs. Contact us today to get started.

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