The past two years taught us that you do not need a physical store to be profitable. We saw people shift their shopping preferences. This change led to the growth of online shopping.
Entrepreneurs scrambled to adapt to these changes. It resulted in the growth of digital marketing. Unfortunately, digital marketing is not as simple as creating a social media account for your business.
It requires a well-thought-of strategy, which is probably why savvy entrepreneurs hire a brand marketing agency. However, before you consult one, you should read this piece carefully to help you understand the entire concept of digital marketing.
One way to gauge the success of your digital marketing strategy is the online traffic your website receives. Most importantly, you should strive to convert these visitors into paying customers. You can achieve this by ranking your website on the first page of search engines like Google and Yahoo. The higher you rank, the more online visitors you will have.
The next step is optimizing your website to convert visitors into paying customers. Web design companies can create well-crafted call-to-action (CTA) buttons on your website. It can be anything, including a “buy” button or an “email me” button. These buttons will entice your visitors to take the next step and eventually become paying customers.
The steps above will help you increase your online traffic. However, you need to view these two steps as only the beginning. Once you are satisfied with the current results, you need to find ways to generate more traffic. It is where advertising comes into play.
Three Types of Online Traffic
Here are the types of online traffic:
- The Traffic You Own: Your online marketing efforts generate this type of traffic. It can be pay-per-click, display advertising, email marketing, and social media. For example, paid advertising on Google will lead to your website.
- The Traffic You Rent: This type of traffic is usually gained from a third party, such as purchasing ad space from another business. This form of advertising will bring targeted traffic to your website. However, the traffic will not be your own.
- Web Traffic You Attract: This traffic is generated by your website, and it is called organic traffic. Organic traffic is when you get free traffic to your site using search engine optimization techniques. One way is to focus on long-tail keyword phrases, which means long and exact keyword phrases.
How to Attract Traffic
As mentioned earlier, a brand marketing agency can help you with your digital marketing campaign. They can assist you with various tasks, including creating an effective website design and crafting a robust CTA.
Besides that, the brand marketing agency can make your website more visible in the search engines by implementing search engine optimization (SEO) tools. They can also help you with digital advertising strategies, such as Google advertising.
Digital marketing campaigns are essential for all businesses in today’s world. If you want to expand your business and increase profits, you need to upgrade your marketing strategy. Luckily, you do not have to do it by yourself. A brand marketing agency can take over all of these tasks for you.
If you are looking for a brand marketing agency, you do not have to search far because of NESMA Group. We will be your partner in strategizing and implementing innovative marketing campaigns. Book an appointment now so that we can talk business!