A website is a significant factor in people’s first impression of a website. A user’s initial interaction sets a tone for how they will view your business. With that being said, unkempt websites and unresponsive technology can leave users with a poor impression and encourage them to look elsewhere. That can be detrimental to your business.
Thanks to the internet and technology, users should be able to easily navigate a website and find what they are looking for quickly and easily. But just because you have a website does not mean it would offer the same efficient service to the people. Everything will still depend on your site’s front-end and back-end development.
What Do Users Like?
Front-end-speaking, a well-designed website is clear and concise in information, graphics, and text. That can build trust between a business and a potential client.
Users also appreciate a website that is current and up-to-date with new information. A website that is not only progressive but also shows the business has cutting-edge technology without being too complicated is essential. That is where your user experience design should play an integral part.
How to Improve User Experience on Your Website
Rethink Your Layout Strategy
A layout strategy is how web pages are structured and organized. When trying to improve your site’s usability, first assess the layout of the pages.
At this point, it might help to ask yourself questions such as:
- How are users navigating around the site?
- What are the most popular pages?
- What pages are receiving the most traffic?
- What pages are not getting enough traffic?
The answers to these questions will give you a better idea of what you need to do to improve your site.
If your most commonly visited pages are spread out in various locations on your website, users can get lost on your site. It can cause confusion, increase bounce rates, and reduce conversion rates.
When you are trying to improve the usability of your website, it may be helpful to group your most common pages. It can improve user experience and reduce the number of clicks a user needs to complete a task.
Your Shared Information Should Be Straightforward and Concise
A website should be easy to navigate and provide all the information a user needs to decide. At the same time, users should have easy access to product descriptions, images, specifications, and contact information.
They should not have to go digging for any of this information either. If there was information your user was looking for, it should be readily available without excessive clicks.
Your essential information, such as product descriptions and images, should be front and center in your site’s navigation.
Create Engaging and Useful Content
The content on your website is the backbone of your site. It is how people will view your business and decide whether it is to purchase your product or service or not.
Website content is crucial for user experience.
The content you create will either attract your users or push them away. Users want to get the information they need quickly, and they want to find a website that is interesting and engaging.
If you are going to spend time creating content, whether it is written, video, or images, you have to make sure that your content is valuable and relevant to your target audience. As much as possible, avoid vague words, jargon, and technical terms that only a select group would understand.
Users should be able to easily browse your site, find what they are looking for, and get what they need with a few simple clicks. To do this, site content should be relevant, useful, and engaging. Overall, creating a valuable user experience is vital when improving your website traffic and conversions.
Whether you have a brand new site or an outdated one, improving the user experience is not always easy, but it is necessary. The changes you make will be directly reflected in how users think about your business. It could be the difference between a user returning to your site again.
The first step is always attracting leads to your site and encouraging them to stay or do the next step. New England Social Media Agency LLC is a web design agency in Derry that helps business owners get more customers and sales with online advertising. Contact us today.