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5 Pay-Per-Click Myths Marketers Should Forget in the Past

Pay-per-click (PPC) campaigns are excellent digital marketing tools used to boost the number of site visitors to a website. However, despite its effectiveness online, marketers have different versions of how PPC works, making it difficult to pinpoint which statements are factual or not. Therefore, it is vital to debunk the myths connected to PPC to improve how businesses perceive it. 

1. PPC Guarantees Top Position in SERPs

If your goal is to be the number one ranked result in search engines, then PPC is not for you. While some online marketing experts still claim the possibility of making this happen, the truth is that today, there is no way to guarantee the first result in SERPs because there are a lot of factors affecting the visibility of your PPC campaign, such as its quality, keyword competitiveness and other external factors, not just your budget.

2. PPC Requires as Many Keywords as Possible

If you hire a PPC campaign, you might be concerned about the number of keywords that are needed, which is why it is essential to know that PPC campaigns can handle a shortlist of keywords with fewer impressions but with a higher conversion rate than a list with a longer list but with a lower conversion rate. So, it is more advisable to test a shortlist of keywords to avoid wasting money and time on a long list of keywords with a low conversion rate.

3. PPC Is an Expensive Marketing Tool

If you hire a PPC firm, you need to be aware that it can be quite costly to an online business, but this does not necessarily mean that it is an unreliable marketing tool. Since PPC campaigns are targeted at specific demographics, you can be sure that your investment will generate valuable results. A PPC campaign is worth trying for your business, as long as you are ready to commit and have the proper budget.

4. PPC Only Runs on Google

Digital marketers prefer PPC campaigns because of their cost-effectiveness and effectiveness. However, it is essential to know that PPC campaigns are being used by other search engines, such as Bing and Yahoo, for their advertisers. Although the algorithms of these search engines are similar to Google’s, the performance of PPC campaigns is still different.

5. PPC Provides Instantaneous Results

While you might want instant results from your PPC campaign, this is not something to expect from an online marketing company. PPC campaigns take time to deliver results, but you can expect to see a positive reaction from your PPC campaign with patience and strategy.

Why Should Businesses Use PPC Campaigns?

PPC campaigns are a highly effective digital marketing tool that can help businesses increase their reach online. In theory, they drive traffic to a website, which is crucial in the digital world because of the amount of web traffic accessible online. As a result, search engines utilize PPC campaigns to help increase the relevance of search results. It is a valuable digital marketing tool to help boost your site’s visibility online.


As PPC continues to become one of the best marketing tools online, businesses should utilize it to its maximum extent. In effect, PPC should bring in more users to check out the website and learn about the products and services. It should also help convert leads into potential sales, helping the business reach its sales goals every month. However, PPC should also work alongside other marketing tools such as search engine optimization to ensure a successful online marketing campaign.

NESMA Group is one of the best PPC advertising companies in Derry. Our goal is to help businesses expand their reach online through strategic marketing campaigns. We specialize in producing the most effective PPC campaigns for our clients, providing them leverage against their competitors. Book an appointment with the best digital marketing agency near you today through our website for more information.

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