ad campaign management

Common Pay-Per-Click Errors Your Ad Campaigns Should Avoid

Since Google originally released Google Ads, pay-per-click (PPC) marketing has evolved significantly. Google Ads has been one of the most popular platforms for online advertising in previous years. Using PPC can effectively attract new consumers and increase traffic to a website.

Paid advertising is a terrific approach to get people to your website rapidly, without waiting for SEO or traditional marketing initiatives. Nevertheless, putting money into PPC advertising does not ensure that you will get a return on your investment.

If you’re not careful, improper implementation can lead to greater losses than returns. The following are the most typical errors that e-commerce store owners make, which can significantly reduce the likelihood of a PPC campaign’s success.

1. Ignoring the Need for a Strategy

PPC campaigns are not successful because you pay for every click. They are successful because you have a plan that sets you up for long-term success. You need to perform continuous campaign management to create and optimize your PPC campaigns. 

Without this plan and maintenance, you will have an increased risk of losing money and not achieving your desired results.

2. Aimless CTAs

It is not enough to simply have a call-to-action (CTA) on your ad. You need one that invites people to click and convert. Avoid using CTAs that merely encourage people to visit your website or learn more.

Instead, use CTAs that encourage people to click and make a purchase down your sales funnel, such as “Buy Now!” or “Shop Now!”.

3. Mismanagement of the Budget

It is essential to have an appropriate budget before running a PPC ad campaign. Without it, a PPC ad campaign can lose money rapidly unchecked. Remember, you can still run a successful ad campaign without losing sight of your limits. 

4. Trying to Reach the Wrong Customers

Your site traffic should be the focus of any PPC campaign because these visitors will often convert into customers. You must know who you want to reach and tailor your ads accordingly. Avoid trying to get every possible customer – your PPC budget will only stretch so far.

5. Poorly Designed Landing Pages

It is not enough to simply pay for ad clicks – you need to provide a reason for customers to visit your website. If your landing page is not engaging and relevant, customers are unlikely to convert. Therefore, it is essential to create landing pages that offer value to your target customers.

6. Using Inappropriate Keywords

Keywords are an essential part of pay-per-click ad campaigns because they allow you to tailor your ads to specific searches. When choosing keywords, you should ensure that they are relevant and rank high in search volume. 

However, if you do not have sufficient knowledge or experience, it is best to work with a professional to select the best keywords for your site.


Simply performing a little PPC research and adjusting your strategy accordingly can ensure your PPC campaign succeeds. Instead of guessing at the best way to run a PPC ad campaign, take the time to make sure you are doing everything correctly – you will be glad you did.

If you need PPC advertising services to help improve your PPC ad campaign, NESMA Group is here for you! Our media specialists are here to assist you with determining your company’s goals and the demographics of your ideal customers. Start a profitable advertising campaign with us today!

Leave a Comment

Your email address will not be published. Required fields are marked *