A user-centric approach is essential for any business that wants to see a successful conversion rate optimization (CRO) strategy. Too many companies make the mistake of focusing only on the numbers without taking the time to consider the users themselves.
When devising a CRO strategy, it’s crucial to prioritize the user and ensure they have the best website experience possible. Here are some of the things you need to keep in mind when taking a user-centric approach aimed at improving your CRO:
1. Start by Identifying the Areas of Your Website That Need Work
The first step of any CRO strategy is to identify the parts of your website that need work. Remember that you have to have a problem before you can solve it. You have to understand what needs to be improved. If you simply start optimizing without having any fundamental process in place, you’ll be spinning your wheels. Make sure you identify the problem, then hire UX specialists to find out where the problems are.
2. Do Usability Testing to Understand Your Users
Think you know what your users want? Think again.
User testing is the most effective way to understand how users interact with your website and gain valuable insight into how they think and behave. It’s a streamlined process used to uncover the motivations and behavior behind users’ online actions.
While your website may look fine to you, it’s easy to miss important design elements that may confuse or even turn away your users. The good news is that usability testing is relatively inexpensive. You can get a detailed usability report for an extremely reasonable rate.
By putting your website through usability testing, you can gain crucial insights into your website’s performance and how to improve it, which goes a long way in the process of CRO.
3. Implement User Feedback
Any CRO strategy has to be driven by feedback from actual users. This is where your user data will come in handy.
Once you have determined which areas of the website need improvement, you can then proceed to test a solution. However, you will need to know what your users are doing and how they are interacting with the website to determine what solution may perform the best.
4. Don’t Forget to Consider the Eyes of Google
Although your primary focus is likely to be your target audience, Google’s search robots still have an undeniable impact on your website’s overall performance. The search engines are the first line of defense when it comes to CRO, so it’s important to keep the search engines happy by ensuring that your website is designed to be optimized for search.
Google wants to promote sites that meet its guidelines and avoid showing websites that don’t. SEO can affect the performance of your website and thereby determine whether your CRO strategy will be successful or not.
5. Consider the Impact of Your CRO Strategy on the Bottom Line
To avoid any confusion about what you are trying to achieve, make sure that you set measurable goals for your CRO strategy with accompanying metrics. This will allow you to see how your CRO strategy is impacting your bottom line.
CRO is a process of continual improvement. If you focus on the tips mentioned above, you’ll be able to devise a CRO strategy that will improve your conversion rate in a measurable way. Lastly and most importantly, make sure that you always employ a user-centric approach in the process of your CRO strategy.
If you want to ensure success in your CRO strategy and other digital marketing tactics, it’s best to work with a CRO agency or an expert in online advertising for your business. The NESMA Group is a full-service marketing and design agency focusing on utilizing advanced online marketing and design tactics. We take what you currently have and optimize it to suit your target audience and your goals. This is the only way towards success. Contact The NESMA Group today, and let’s start growing your business.