social media marketing

How Social Media Marketing Is Important for Startups

The rules for businesses have altered due to the epidemic, especially for those struggling to stay afloat after just starting a firm. More and more companies are using social media as their primary marketing tool instead of conventional ones. It serves as a platform for promotion, brand building, and information.

Consider this: currently, there are 2.9 billion users on Facebook, 2.6 billion on YouTube, and 1.5 billion on Instagram. As a result, utilizing social media to promote your firm is one of the most acceptable methods. In this article, we’ll explain the advantages of social media marketing and the kinds of content you should prioritize.

Improving Brand Awareness

With billions of users daily, social media sites like Facebook, Twitter, Instagram, and YouTube are excellent places to promote your products and services. It helps you tap a wide customer base and even small, niche markets.

Cost-Efficient Traffic Generation

Startups typically have little budget and must be careful with every dollar. While advertising on TV or billboards might be expensive, developing a social media presence and interacting with your audience requires a small investment. You won’t incur any costs if you choose organic growth. However, you could still need a designer and a social media marketing company for the best outcomes.

Communicating with Your Audience Directly

Another significant advantage of social media is that it allows businesses to communicate directly with consumers. According to recent surveys, most customers use Instagram and other social media sites to receive advice, solve issues, or provide comments. Because of this, increasing exposure on Twitter or another network will be pretty beneficial for developing a connection with the audience.

Easy Content Generation Methods

You don’t need a degree to be a scriptwriter or videographer to reach the audience and create content on social media. Simply create a social media marketing strategy and follow it. Here are some easy techniques for producing unique content:


Snapchat users view billions of videos daily, making it an excellent platform for brand promotion. Through brief video clips, promote your brand, services, and news. With the aid of Apple Final Cut or other applications, you may edit an existing file to acquire the ideal size, audio, graphics, and color combinations.


Livestreaming is quite common, not just among individuals but also among entrepreneurs. It enables one to speak with clients directly, gather feedback, and have a conversation with them. People can see who you are, unaltered in the movies and images, which helps to establish trust.

User-Generated Content

Feedback is crucial for your brand. Brands may also quickly develop content thanks to it. Simply ask consumers to express their opinions and experiences, and submit pictures and videos of your products and services to use this tool. Everyone wants to be heard and taken into consideration, and using this marketing tool won’t set you back any money.

Tapping Influencers

One of the finest marketing choices you can make is to get in touch with the influencers in your industry. It aids in expanding audience reach and brand exposure. Why not utilize this when millions of people follow the advice of their preferred bloggers? Join an influencer marketing platform to locate the individual that satisfies all of your requirements, which will speed up and optimize the process.


Social media marketing is an excellent tool for startups because it provides long-term benefits. The more you invest time into developing the social media presence instead of using conventional marketing instruments, the more benefits you will receive in the long term. 

To ensure the efficiency of your social media campaigns, you can seek the help of a social media agency.

Are you looking for a social media agency in Derry? NESMA Group can help you grow your online presence through digital marketing and design. Contact us to learn more!

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