The average PPC conversion rate for all industries is 3.75 percent for search engine campaigns (Google Ads) and 0.77 percent for display network campaigns. However, these conversion rates will differ depending on the industry. If your PPC conversion rates are below the average for your industry, you need to work harder to improve them.
Here are some things you can do to remedy that:
1. Create Better Landing Pages
Your landing page is the first-page potential customers will see after clicking on your PPC ad. This page is significant because it can affect whether or not the customer decides to do business with you. You should ensure that your landing page is adequate to get more conversions.
When creating your landing page, you should have a clear goal in mind for what you want visitors to do. Whether signing up for a newsletter, buying a product, or something else, your page should be structured to make it easy for visitors to take that action. If you have multiple offers, create separate landing pages, so visitors don’t get confused. Your headlines should be impactful and easily visible, so you should keep the font size large. The headlines should be between 6 to 12 words.
The goal of a landing page is to get people to take a specific action, such as signing up for a newsletter or buying a product. The page must have stellar content that speaks to the audience and convinces them to take the desired action. The content should be well-written and maintain the brand’s voice.
2. Your Current PPC Conversion Rate
To measure your PPC conversion rate, determine what action you want people to take on your website. This could include signing up for a newsletter, purchasing, or filling out a contact form. Once you have determined your goal, you can use Google Analytics to set a goal and track how many people are completing it.
You need to track conversions to know which PPC campaigns are successful. To do this, look at the data from Google Ads. This will show you the conversion rate for each campaign. This means you can see which campaigns are doing well and which need to be changed. You will also be able to see your average PPC conversion rate.
To get an idea of your average conversion rate from your PPC campaigns, compare your current rate with the rate from the previous month.
3. Optimize the Purchase Funnel
The typical conversion funnel starts with brand awareness and ends with a purchase. However, people may take different paths to reach the final step of purchasing. Customers can take many potential paths as they progress through the sales funnel. If you can identify these paths, you may be able to optimize them to improve your PPC conversion rate.
Google Analytics can help you see what’s working and not by showing you conversion rates, behavior, and acquisition. This way, you can make changes to improve your online store. To have a successful online business, it is important to ensure that each page on your website is well-optimized. This will ensure that customers have a smooth and easy purchase path.
Cross-device reports allow advertisers to see how their ads perform across different devices. This is important because it lets advertisers see which devices are most effective at generating sales. This means you can see which marketing channels are most effective in driving sales and focus your efforts on those channels to improve your conversion rate.
To increase your PPC conversion rate, you should focus on improving your ad copy and landing page. Ensure your ad copy is relevant and targeted to your audience and that your landing page is optimized for conversion. Also, consider running A/B tests to see what works best for your business. Following these tips can increase your PPC conversion rate and get more leads and sales from your PPC campaigns.
The NESMA Group is a marketing and design agency servicing online advertising to all businesses across the globe. Our media specialists help clients establish business objectives, zero in on your target audience, create engaging and share-worthy content, and integrate your social media with all aspects of your online presence. If you want to grow your business and acquire more customers with online advertising, get in touch with us! Let us know how we can help.