social media video

How Long Should Your Video Marketing Be on Social Media?

Video is one of the most crucial content formats you can use in your marketing approach. If you want to increase engagement, use it in your system or work with a brand marketing agency, which may get up to ten times as much involvement as other things like textual content.

Making films is not an easy task, though. The mere act of creating a video does not ensure its success. The video length should be one of several criteria taken into account.

Video and social media are a perfect match. After all, social media is about sharing content and engaging with others, and what better way to do that than with video?

But just because video and social media go together like peanut butter and jelly doesn’t mean that all videos are created equal. The best length for a video on each social media platform can vary quite a bit.

Here’s a look at the best video length for each social media platform and where to find a social media agency in Derry:

Facebook Videos

Facebook videos can range in length from 15 to 1 1/2 minutes. This is great as it enables you to experiment with different durations to see which ones get the most interaction.

In a blog post, one of Facebook’s analytics experts said that between 20 and 30 seconds is the perfect duration for Facebook videos. You’ll receive the most likes, comments, and shares on this page. 

On the other hand, interactions are often low for videos that are either 15 or 45 seconds longer or shorter than this.

Instagram Videos

Instagram video differs differently from videos on Facebook and YouTube. You don’t necessarily need a whole video because it’s a visual medium.

The length of a video might range from 15 seconds to several minutes. However, we advise keeping it brief and to the point, usually no more than 30 seconds. An Instagram video at the moment would be ideal.

Pinterest Videos

Given that video is a big engagement driver on Pinterest, it makes sense that you would want to build videos that are consistent with your brand and reflect your Pinterest style. According to Compete research, the average video on Pinterest lasts about 50 seconds, which is a reasonable duration to ensure that your video is fit for this site.

YouTube Videos

Videos on YouTube can be as short as five minutes or as long as 30 hours. Even while there isn’t a clear body of data on the optimal length in this area, we advise keeping your films between one and one and a half minutes long. 

One-minute videos consistently do better than lengthier films, while longer films can still be effective. It will depend on your issue, so try out a few various approaches to discover which suits you and your audience the best.


You have the chance to establish a relationship with your audience on social media. One method to achieve this is to use your videos to introduce yourself to your audience. There are ways to accomplish this, but the most effective length for the film will depend on your objectives.

For example, if you’re making an instructional video, you should keep it brief and to the point, running between 30 and 45 seconds. You may swiftly make your argument using this strategy while maintaining their interest.

Use the lengthier video—a few minutes—to engage your viewers and show some of your personality. You’ll be able to relate to and engage with your audience more deeply. Lastly, you may want to work with social media marketing companies in Derry to get the best strategies for your video marketing. 

With online advertising, New England Social Media Agency LLC assists company owners in increasing their consumer base. Contact us if you need a social media agency in Derry!

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