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The world of search engine optimization (SEO) definitely took the marketing world by storm. Besides the fact that it enabled companies to …

Email marketing has improved over the past years, and it has evolved from email to text messages, mobile notifications, and push notifications. …

What makes for an effective content marketing strategy? It’s no longer a question of “if” you need a content marketing strategy to …

The world is growing increasingly dependent on the Internet with every passing moment, so it comes as no surprise that many businesses …

PPC advertising is arguably one of the most effective forms of digital marketing. A pay-per-click program, or PPC program, allows advertisers to …

Email marketing is a way to promote your business through a mailing list that you have created in order to let your …

Search engine marketing (SEM) is a type of marketing where digital marketers pay for ad placement in search engines and other media …

Search engine marketing, or SEM, is a premier digital marketing strategy used to increase site visibility on search engine results pages (SERPs). …

Businesses in different industries have started relying on social media marketing to take their digital marketing strategies to the next level. This …

When it comes to new marketing initiatives, small business owners tend to be apprehensive since they can only work with a limited …

Digital marketing’s primary goal isn’t just to generate clicks and increase website traffic. That should only be the initial phase of a …

Today, it’s pretty hard to find a business without an online presence. Having an online presence for any business is the current …

Conversion rate optimization (CRO) is the process of improving the effectiveness of your landing pages, sponsored advertisements, and website design to increase …

Email marketing is one way businesses can reach out to new customers and strengthen relations with their current ones. But sometimes, your …

As consumers get more comfortable with all things digital, the way brands present and market themselves continue to evolve, too. For instance, …