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PPC—What it is and its Impact on Your Digital Marketing

Pay-Per-Click advertising (PPC) is an essential piece of the puzzle in today’s digital marketing landscape. PPC is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way to buy visits to your site rather than earning them organically through SEO or other digital …

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business

The Potential Perks of SEO vs PPC for Your Business

SEO can be a great investment because it can help you build sustainable long-term traffic. Once you rank for certain keywords, you can continue to generate traffic from those keywords without having to pay for them.  Meanwhile, PPC advertising can be a great investment because it can help you generate immediate traffic. If you’re running …

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social media marketing

How Social Media Marketing Is Important for Startups

The rules for businesses have altered due to the epidemic, especially for those struggling to stay afloat after just starting a firm. More and more companies are using social media as their primary marketing tool instead of conventional ones. It serves as a platform for promotion, brand building, and information. Consider this: currently, there are …

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Local SEO – How to Outrank Competitors Using Local SEO Strategies

To attract local traffic to your business, you need to optimise your online presence for local search engine searches. This is especially important for small businesses, like home service providers, that serve a specific geographic area. Local searches make up 46% of all Google searches, so ensuring your business is visible in these results is …

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email marketing

3 Ways Email Lists Deliver a Higher ROI for Your Business

In a digitally-driven landscape where businesses strive to stand out from the saturation, it seems that there are more innovative marketing channels that can make your business a cut above the competition. But sometimes, the oldest and simplest strategies can still pack the most punch, and that’s where mailing lists come into play. An old-school …

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Businesses

Fix Directory Listings: How to Lead Customers to Businesses

Establishing a business on an online platform is challenging work. However, with the help of a few tools, businesses can easily keep up with their competitors. One of the tools companies should maximise the directory listings. But how do directory listings lead customers to businesses? Here are some ideas. What is a Directory Listing? A …

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