Because Google is the most popular search engine globally, obtaining the top spot on its results page is every business’ ultimate goal. This way, you increase your online visibility, traffic, and revenue. However, this task is not only challenging but also costly. While SEO can help you achieve the coveted first-page ranking, it is impossible …
As we all know, the year 2020 started badly for many companies worldwide, and the same can be said about 2021. However, this does not mean that those who have survived the past year’s struggle will have to continue on a downwards path. No matter how bad the year has started, one can still correctly …
3 Social Media Marketing KPIs You Need to Track in 2021 Read More »
Nowadays, almost everyone navigates the world through the internet. People use it to connect with others and look up information that’s available right at their fingertips. More importantly, users utilize the web to search for businesses that can help them with their needs. Because of the sheer prevalence and convenience of the internet, enterprises of …
How Consistency in Contact Details Can Help with Local SEO Read More »
If you’re here today, chances are that you noticed a sudden drop in your rankings for specific pages. To fix this problem, you shouldn’t only be asking yourself what’s wrong with your pages. You should also be asking what you can do to adequately address the problem and boost your website’s rank on its search …
3 Causes Dropping Your Website’s Rank and How to Fix It Read More »
Maintaining your business’s website isn’t easy. You have to make sure that every content is explicit, informative, and beneficial for your brand. By giving its interface a clear purpose, you can even edge your competitors through your great listings of products and services online. Indeed, there are a lot of essential things to consider in …
3 Important Tips to Improve Your Website’s Organic Rankings Read More »
With the rise of social media, there have been a lot of advancements in digital marketing over the years. A surprisingly overlooked website for many is YouTube. This is probably because it’s not necessarily viewed as a social media network by everyone. YouTube as a Tool for Business At present, there are billions of users …
What Makes YouTube Downright Crucial for Businesses Read More »
For many years, PPC advertising companies and digital marketers have used Google’s Quality Score to know how relevant a keyword has been based on data from past ad auctions. Google basically assigns each of your keywords a quality score, which lets you know how well your ads match your keywords. In this day and age, …
Why the Google Ads Quality Score No Longer Matters Today Read More »
Now that your website is up, you may be expecting to see a rise in your sales numbers. If you don’t see any positive changes, your website may be underperforming. Optimizing your website to see results may result from a trial-and-error approach, especially when it comes to conversion rate optimization or CRO. By looking at …
4 of the Most Common CRO Mistakes You Should Avoid Read More »
Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) are two strategies that are highly relevant in digital marketing. Digital marketers may think that SEO and CRO should be used separately, but this shouldn’t be the case. When used together, both strategies actually make a deadly pair. You might be surprised at how effective SEO …
Facebook, Instagram, and YouTube, among other social media giants, continue to share the spotlight as the best platforms to generate online traffic. However, search engines, including Google and Bing, continue to drive direct website traffic for many different organizations. This is why it is still important to utilize robust search engine optimization (SEO) strategies on …
SEO Guide: 3 Effective Search Engine Optimization Strategies Read More »
