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Businesses

Fix Directory Listings: How to Lead Customers to Businesses

Establishing a business on an online platform is challenging work. However, with the help of a few tools, businesses can easily keep up with their competitors. One of the tools companies should maximise the directory listings. But how do directory listings lead customers to businesses? Here are some ideas. What is a Directory Listing? A …

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How a User-Centric Approach Will Lead to Successful CRO

A user-centric approach is essential for any business that wants to see a successful conversion rate optimization (CRO) strategy. Too many companies make the mistake of focusing only on the numbers without taking the time to consider the users themselves. When devising a CRO strategy, it’s crucial to prioritize the user and ensure they have …

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Content Marketing

Debunking the Most Common Content Marketing Myths Online

Content marketing is one of the best ways to promote products and services online. Through blogs, social media posts, and email marketing, companies can spread the word about their business and how they can contribute to every user in the best way possible. However, despite being an effective tool for digital platforms, content marketing still …

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ad campaign management

Common Pay-Per-Click Errors Your Ad Campaigns Should Avoid

Since Google originally released Google Ads, pay-per-click (PPC) marketing has evolved significantly. Google Ads has been one of the most popular platforms for online advertising in previous years. Using PPC can effectively attract new consumers and increase traffic to a website. Paid advertising is a terrific approach to get people to your website rapidly, without …

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5 Pay-Per-Click Myths Marketers Should Forget in the Past

Pay-per-click (PPC) campaigns are excellent digital marketing tools used to boost the number of site visitors to a website. However, despite its effectiveness online, marketers have different versions of how PPC works, making it difficult to pinpoint which statements are factual or not. Therefore, it is vital to debunk the myths connected to PPC to …

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content

5 Frequent Content Marketing Mistakes That You Should Avoid

One of the most cost-effective investments you can make in your company is content marketing. Unfortunately, far too many firms make mistakes, and sometimes it is taken lightly. You may be wondering how this can be, isn’t content marketing about communicating a message, creating content, and publishing it for the world to see? It is, …

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content marketing plan

5 Best Practices for Developing a Content Marketing Plan

A content marketing plan aims to develop a strategy for attracting, engaging, and retaining audiences through various relevant content. The idea maximizes digital marketing expertise to get as much benefit from the content as possible. However, creating a content marketing plan isn’t as easy as most people think. It requires a few best practices to …

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website

Tips to Create Valuable User Experience through Your Website

A website is a significant factor in people’s first impression of a website. A user’s initial interaction sets a tone for how they will view your business. With that being said, unkempt websites and unresponsive technology can leave users with a poor impression and encourage them to look elsewhere. That can be detrimental to your …

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8 Ways You Can Make Your Email Subscribers Read Your Email

Getting email subscribers is complicated and getting people to read your emails is equally tricky. Email marketing can be a challenge because subscribers interact with your messages less than most other types of marketing. If more people read your emails, you can run more effective campaigns and publish higher-quality content on your site. 1. Send …

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