A content marketing plan aims to develop a strategy for attracting, engaging, and retaining audiences through various relevant content. The idea maximizes digital marketing expertise to get as much benefit from the content as possible. However, creating a content marketing plan isn’t as easy as most people think. It requires a few best practices to …
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There are only three ways to increase sales in your small business. I know what you’re thinking. There are more than three. Well, that might be true, but I’ve grouped them under these three ways to give you a framework for thinking it through. The three ways are: Attract new customers Increase customer frequency Increase …
It’s time for some social media marketing tips to get you started and lead you on the right path. Most marketers and businesses start social media marketing, run with it for a while, and then get stuck. Because, they don’t see the extraordinary results the social media gurus out there promised and aren’t sure what …
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With the puzzling economic environment that’s settled on New England like a dark winter you might find that your business has hit a bit of a quiet; phones aren’t ringing like they used to and you find yourself thinking of ways to cut back on costs. You drag out your budget and polish your pencil …
How to Make an Effective and Economical Marketing Plan? Read More »
 Here are 7 online tools to deliver value first on social media! Issuu – http://issuu.com | Create any number of digital publications, including ebooks and whitepapers. Canva – canva.com |Create your own infographics and data visualizations with a great selection of templates. Prezi – http://prezi.com | Cloud-based presentation software that helps users create more …
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Most all social media “Gurus” will convince you that you need to make the mistake of trying to be everywhere at once. You may have heard something along these lines… “You need to be on Twitch, Tumbler, Facebook, Instagram, Snapchat, Twitter, YouTube and everywhere else…” That is terrible advice… Particularly if you’re are a small …
1. Keep your video short. People generally have small attention spans and the percentage of viewers that are going to stick around for your big finale – and link information – after even 5 minutes is pretty slim. Ty and keep your information brief and to the point. Use your YouTube channel as a method …
